The lead data existed, but reading it meant opening sheets and stitching numbers together by hand. I wanted one screen that answers "how is the funnel doing" the moment it loads, without anyone maintaining it.

A custom dashboard UI that pulls live from the same pipeline the lead engine writes to. Lead volume, scoring splits, and follow-up status, refreshed automatically. Built to be extended: the same pattern can sit on top of QuickBooks, a CRM, or any data source a business already has.

Boring, trustworthy data over clever features. Every number on screen traces to a single source of truth, so the dashboard never disagrees with the sheet. If people catch a dashboard lying once, they never trust it again.

Checking the funnel went from opening multiple tools to one screen that's always current.